I decided to launch the blog, website and subsequently the eBook in response to my sister’s chronic ill-health as a result of failed multiple diets, which led her down the final desperate path to gastric bypass surgery and the associated health complications.
The emotional and hormonal rollercoaster began with Slimming World to Weight Watchers to Tesco diets to Jenny Craig to Diet Chef and on and on.
Like every woman (and man), the self-esteem and confidence issues start to raise their ugly heads just because they just can’t follow the diet. The news is the diets are not fit for purpose and this is by design rather than incompetence; after all they need people to come back for more as their business model is based on repeat business.
Like psychic readings, lotteries and astrology hotlines, the weight loss industry sells hope to desperate, vulnerable and insecure people.
The Huffington Post has a great quote in a previous article: “The diet industry is the most successful failed business in the world”.
In the UK, obesity has increased tenfold since the 1970′s. Clearly it cannot increase tenfold again or 250% of us will be overweight. However, the prediction of the Foresight report is that 90% of today’s children will be overweight or obese by 2050. We cannot allow this to happen.
Consider these alarming statistics for the USA:
- Obesity is the number 2 cause of preventable death in the United States.
- 60 million Americans, 20 years and older are obese.
- 9 million children and teens ages 6 to19 are overweight.
- Being overweight or obese increases the risk of health conditions and diseases including: breast cancer, polycystic ovary syndrome, coronary heart disease, type 2 diabetes, sleep apnoea, gallbladder disease, osteoarthritis, colon cancer, hypertension (high blood pressure) and stroke to name a few as if that wasn’t enough.
All this and what do the UK and US governments (or any government really) do about it? Nothing! Why? Because there is too much money and vested interests at stake.
See the blog under nutrition for a taste (literally) of what you are up against – “The Science of Junk Food” describes the whole process behind the creation of mass produced, highly processed (adulterated) crap, specially formulated (yes it’s a chemical laboratory process) by food industry hired scientists to come up with the right ingredients, artificial included and in just the right quantities to hijack your reward circuitry in the brain, which ensures you stay hooked.
The Fat Loss Puzzle eBook looks at the diet industry in detail and their tricks as well as a large case study look at the junk food industry.